Opportunity Cost

Definition : A benefit, profit, or value of something that must be given up to acquire or achieve something else.

Every action, choice, or decision has an associated opportunity cost.

It’s not just where to spend your money which building, machine, company or item to buy.

More importantly, it is time and how you spend it.

Whether the time you spend in one Business may be better spent elsewhere.

First and foremost,

  • it is whether you are happy in what you are doing
  • Could you be doing something more rewarding with your time?
  • Are you doing what you want to be doing?

There may not be another alternative and there often there is. It won’t happen overnight but in 6-12 months you could double the amount you are making.

Straight away you can address the painful areas of your work, help alleviate and ease current challenges.

Focus on the potential profitable areas, increase the marketing.

Get the right team on board, start with your weakest position.

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